Founded in 2003 in a University of Pennsylvania dorm room, the cookie chain became the nation's first late-night cookie company and has since opened more than 230 locations nationwide. Its first Miami location opened a decade ago in 2014 in South Beach. It wasn't until 2021 that the midnight delights were offered in South Miami near the University of Miami.
Three years later, its newest Miami location in the heart of Wynwood is sure to be a sweet hit for locals and tourists alike, as the new location is coming to the Society Wynwood building on 176 NW 25th St., a residential rental property only a few steps away from the Wynwood Walls.
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While walking through Wynwood, food editor Nicole Lopez-Alvar noticed a new cookie empire is coming to the block.
Photo by Nicole Lopez-Alvar
The cookie chain is known for serving fresh and warm cookies, ice cream sandwiches dubbed "wiches," brownies, a variety of ice cream flavors, and cookie cakes.
Cookies range from $2.85 to $3.10 for individual classic picks like chocolate chunk, peanut butter chip, and a few vegan options, including vegan birthday cake. Its deluxe cookies are extra large for $4.65 and include flavors like salted caramel, confetti, and oatmeal chocolate walnut.
Insomnia joins Miami-based, late-night cookie chain Night Owl Cookies, which has quickly taken over South Florida with its similar branding.@insomniacookies this is your sign to get yourself a little treat today. and that treat should probably be a chocolate chunk brookie with cookie d'ough ice cream
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Although there is no confirmed opening date for now, New Times will update this story once the store is officially announced.
Insomnia Cookies Wynwood. 176 NW 25th St., Miami; insomniacookies.com.