Khaled Mohamed Khaled has earned many titles. Superstar DJ. Hip-hop mogul. Soul fast food purveyor. Weight Watchers ambassador. Asahd's father. But the loftiest crown he wears is Miami's lord of the memes. A marketing mastermind, Khaled was among the first rap artists to understand the importance of having an outsize social-media presence, one in which his visage is constantly going viral with a simple facial expression. There are at least a dozen DJ Khaled memes floating around the Internet, endlessly reimagined and reshared. An April 2021 entry is a good example. It's a video clip of Khaled sitting at outdoors in Jamaica, swirling a goblet filled with a chartreuse liquid. Suddenly, he stands up, his face a contortion of surprise and anger. The short reel has been reposted and reshared hundreds of times on TikTok, Instagram, and Twitter. You know the meme is certified because the @onlyindade bros reposted it as an interpretation of "that moment you realize your neighbor is trying to steal your mangoes from your tree!" Others saw it as "when you're out with your girl and see your wife with another man," "me remembering I forgot to cancel my free trial," and "me realizing midway through my meal that I can't smell or taste anything."