Ethan Skolnick covered South Florida sports for years, and after stints with the Palm Beach Post, Miami Herald, and Sun Sentinel, he knew something had to change: In his mind, newspapers were just too slow to adapt to what fans wanted in 2020. It wasn't that they weren't capable of reaching today's fans; it's that they weren't even trying. To fill what he saw as an unmet need, Skolnick created Five Reasons Sports Network and the Five on the Floor podcast, which specializes in Miami Heat coverage. Together, Skolnick, co-host Alphonse Sidney and a cohort of contributors break down everything Miami Heat better than anyone behind a paywall. Also setting Skolnick and his staff apart is the fact that they're fans themselves, so rooting in the press box is definitely encouraged. In turn, fans feel like they're part of Five on the Floor, not just passive listeners. The show also engages fans via social media and watch parties, something Big Media barely attempts to do. The broader network is made up of Twitter personalities and friends of friends that all have one thing in common: an obsession with Miami sports.